Repackaging Confidence

Always Menstrual Pads Repackaging

Working in a team with two other design students and a student from the plastics and engieneering progam I created this new packaging solution for women’s menstrual pads. Pusuing this project with a student from another field of study, mixed with working completely remote presented a few challenges, but we were able to overcome them and complete the project successfully.

Discovery

defining the brand

Mission Statement

Always' mission is to empower people everywhere by encouraging them to smash limitations and be unstoppable.

Values

Equality
Confidence
Hygeine

Based on our research we wanted to achieve a few key objectives with our new package design:

ensure package has ability to be closed
include multiple sizes of pads in one package
create more discreet appearance

Prototyping

The prototyping phase was made up by iterative cycles of making and testing our designs on users.

sketches

Thorough discussion with our partner from the PDET program about different needs to meet led him to produce these sketches for us.

Box with pull out drawer.

Carboard box with 3 dividers.

Daily snap fit travel sized case.

initial prototypes

insights

The box with 3 dividers got the most votes. There were many reasons for this:

offers convenient organization
clear distinction between pad types
compact space to store pads
box can be reused after pads are gone

refined prototypes

We took the suggestions from the user testing insights to develop a new version of the package. Then we tested it again.

one last test

We tested our new prototype on various groups of potential users, both within our households and at Meijer. We got valuable feedback from these user interviews:

sections are functional for organization
multiple sizes beneficial for households with multiple women
each side should contain 15-20 pads
would like label that can be taken off after purchase allows for box to be reused

Results

removeable label so box can be reused
colors & patterns of individual wrappings differentiate various sizes
dividers keep product organized
chart inside lid shows size recommendations